There comes a time in every company’s life where decisions have to be made. Xtreme decisions. So ‘Xtreme’ that the company folds hilariously days later. Today we take a look at one company’s rise to the top! Their journey from CBS to PBS, and how to properly build a company around some guy you saw on Youtube.

October 2008. EliteXC is slowly gaining viewership. But they’re hurting, Shamwow commercials prove to be stiff competition and it looks like reaching the coveted 1.0 rating will never happen. For months, EliteXC had relied on a steady stream of viewers who had forgotten to turn off their TV when their program came on. Then suddenly like all great things that never last, cable boxes start to come out with a feature to auto-shut off. Alas, ratings are slashed in half. The company panics and an emergency board meeting is called.

Discussions are held to decide whose at fault. Executive hands tremble as they attempt to deflect the blame to the cable companies. Amidst the chaos the answer comes. Kimbo Slice. “Well he kind of looked like Mr. T”, recalls David Marshall, former Chairmen of EliteXC. Marshall had spent the last year in isolation watching videos on the internet, this was a man who knew what was up. Mainly losing millions of dollars annually. Slice,was ready for the big time, for prime time.

It was on. EliteXC would obtain legendary UFC fighter Ken Shamrock to take on Kimbo. Shamrock, more famously known for having his ‘sister’ sleep with pro-wrestling superstar Val Venis, would do his best to promote the fight. He just wasn’t serious about actually fighting. “I was just playing guys”, recalls Shamrock. In a desperate last ditch move to save the event, EliteXC would choose former Ultimate Fighter trainee and rejected UFC fighter Seth Petruzelli to do the honors. EliteXC would bank on Kimbo easily finishing a youngster like Seth and continuing his legend.

Naturally, Seth would go on to easily beat Kimbo in fourteen seconds by TKO. CBS dropped the show, Kimbo went back to Youtube, and the company would close a week later. In a final address to EliteXC fans, former Chairmen David Marshall had this to say, “But, would I do it all over again? Yes… I wouldn’t change a thing”